Business to Arts Website


Designed by Emily Loughran and Karen Hanratty at Path

Categories: Website

Industry: Corporate

Tags: Digital / Interactive


Business to Arts partners with companies to find ways to support the arts while delivering a return on investment for companies. Previously, it was difficult for people to understand the offer and benefits of working with business to art.

A new website was designed to position Business to Arts as leaders in their field of corporate investment in the arts, drive inbound leads and strengthen customer relationships.

The visual language was designed to speak equally to the arts and business markets to position Business to Arts as the right partner for successful creative collaborations. Creative thinking around how the information was structured and presented enabled a clear and focused website that clearly communicates the organisations strengths and unique offering.

Sustainable design principles were used in the design solution to reduce the carbon footprint of the website, resulting in an A + Carbon Rating. The design of the website is accessible and meets the WCAG 2.1 Level AA guidelines.