This project involved the complete identity rebrand of a well-established beauty salon in Blackrock. Under new management, C Beauty Studio relocated a short distance up the street to a beautiful, three-storey Tudor-style Georgian building. From start to finish this project was an entirely collaborative process. The interior design proposal and new brand identity needed to reference the history of the building, but ultimately be modern in its aesthetic, communication design and atmosphere.
C Beauty Studio’s visual identity was designed to be elegant, vibrant and welcoming – to inspire confidence and celebrate individuality. It needed to resonate with existing clients while attracting new ones. The brand values focus on three main areas: self-care and retreat, the ritual of preparing for a special occasion and the overall experience of visiting the studio.
Tying in the old with the new, the visual language is a progressive, inclusive and contemporary take on classical themes and ideologies. The brand tagline reinforces this idea of timelessness – ‘beauty across the generations.’ The choice of colour, the pattern and the subject matter of the photography have been influenced by Classical sculpture, Athenian vase painting, cameo necklaces and Georgian-era patterns. There is a particular focus on deities and royalty. For example, the treatment rooms are named after historic Irish goddesses Ériu and Danú. Design outcomes for the project included the brand guidelines, exterior and interior signage, brochures, business cards, stationery, posters and in-store point-of-sale.