Cambridge Enterprise Environmental Graphics

Cambridge Enterprise is the innovation engine of the University of Cambridge. Through them, University talent delivers life-changing outcomes with world-changing impact. 

They are based in the Hauser Forum hub in West Cambridge. The facilities include seminar spaces, meeting rooms, a café and a start-up space.

We worked with the management team to develop environmental graphics to enhance key spaces as well as a modular exhibition system which can be updated to include current success stores as they develop and grow.

The design system is based on an underlying dot grid and a variable dot matrix custom typeface. This was used to create a set of abstract graphics for meeting rooms. We also expanded their current wayfinding to include super graphics at key decision points throughout the building. We interviewed and photographed current founders for general communications as well as highlighting their work in connecting spaces on each floor.