Designed by Danielle Townsend at Danielle Townsend Design
The brief was to create a brand for the fledgling Dublin based theatre company that at it's very core promotes equality, builds relationships and tells the stories that some other theatre companies may shy away from.
The branding for this had to highlight the egalitarian nature of the company in its approach. The content of the shows could be taboo or even deemed risqué therefore the brand was to be bold and to endeavor to bring exciting theatre performances to Dublin and nationwide. The idea of story telling was conceptualized through the use of overlapping quote glyphs which combine to create a visual soldier - who is fearless and bold and personifies the brand values. The colour palette represent this egalitarian nature of the brand in the salmon and cyan colours. The company are currently working on their first production.