Cardano

2020

Designed by David Wall at McCann Dublin

Creative Partner: Bren Byrne

Senior Creative: Felipe Ferreira

Copywriter: Leigh Morrow

Strategy: Eamonn Rohan

Strategy: David Nurse

Collaborating team: IOHK

Categories: Identity

Industry: Corporate

Tags: Blockchain

Cardano is an open platform that seeks to provide economic identity to the billions who lack it by providing decentralised applications to manage identity, value and governance. While not centrally owned, it is being developed by a foundation, who asked us to help communicate the huge ambition and vision of this undertaking.

We collaborated with the teams building Cardano to develop a strategy and identity update for use by them and the Cardano community. The visual treatment builds out an asset library from the Cardano logo, which had been modelled on the work of 16th century mathematician Gerolamo Cardano.