Cardinal Capital rebrand

2022 Selection

Designed by Catherine Robertson, Brian Heffernan, Alex Connolly and Kevin Horan at Aad

Strategic Partners: Wove

Marketing Strategist: Jack McDermott

Photography: Sean Breithaupt

Categories: Website / Identity

Industry: Corporate


Cardinal are an ambitious and forward-thinking investment company working on high impact projects and businesses across Ireland. Having completed the strategic phase with our sister company wove, Cardinal undertook a rebrand and website to help them build on these strategies and clearly position them as the market leader.

We developed a calm, confident and modern brand that aligned with their new vision and direction. The logo is an evolution of their past compass motif, moving it into a place that is more inspiring, visionary and contemporary.

A focus of the website was to surface the impact of investment on people and businesses through a series of partner stories. Photography played a key role in humanising and communicating these stories.

Aligning with sustainability goals, the site was built with a small carbon footprint — to be as lightweight as possible without compromising the quality.