Cardless

2020 Selection

Designed by Liam Hamill at Pentagram

Partner: Luke Hayman

Designer: Xinle Huang

Illustrator: Vasya Koletusha

Categories: Identity

Industry: Corporate

Tags: Digital / System / Website / Branding / Identity / Logo Design

Website: pentagram.com/work/cardless/story

Visual identity, brand strategy and digital design for Cardless. Positioning itself as the future of credit cards, financial technology firm Cardless is a new consumer credit card financial technology firm that helps brands launch and run their own custom co-branded credit card products. 

Collaborating closely with the Cardless founders, we created a bold and unconventional visual identity, as well as brand strategy and messaging. The chrome illustrations, hot red colours and distinctive typography captures the spirit of passion and future-forward thinking at the heart of the brand and its new way of looking at credit cards.