Carrow Coffee Roasters


Designed by Trevor Finnegan and Shane Bonfield at Revert Design

Freelance: Eva Martin

Illustration: Chiara Tallarini

Categories: Identity

Industry: Commercial

Tags: Food and drink / Art direction / Rebrand / Website / Logo / Packaging / Visual Communications / Brand Identity / Logo Design / Brand / Logomark / Web design / Brand application


Andrew and Paola from Carrow Coffee approached us to rebrand their coffee roasting business located on the Atlantic coast of Sligo. From the outset of this project we noticed how the clients had a strong sense of place and we wanted this to come across in the new identity we created for them. To showcase this we created a logo mark that encapsulates the view from their roastery across Ballysadare bay towards Knocknarea mountain and Strandhill. We included a wave in the logo as a nod to the many great surf spots in the area as well as the clients being keen surfers themselves.

We also created a topographical pattern of the area and the bay which we then used as a side pattern on the new compostable coffee bags. An extensive colour palette was created for the client to use on their labels for an ever growing range of coffee blends.