Cashel Palace 1732 Gin

2023

Designed by John Gavin and Leon Murphy at TrueOutput:

Photopgraphy & Styling: Julia Smolnicka

Categories: Packaging

Industry: Commercial

Tags: Food and drink

The Cashel Palace is a luxury hotel with gardens overlooked by the Rock of Cashel in Tipperary. Built in 1732 for the archbishop, it is a Grade I Listed building and was one of the grandest examples of Palladian architecture at the time. The hotel strives to bring their locally sourced ethos across all details, including the drinks served. Teaming up with the neighbouring Tipperary boutique distillery, they developed a gin using local ingredients subtly infused with mulberries, a nod to the mulberry trees planted in the garden in 1702. 

The design takes its cues from the library and the literary heritage of the location. Religious iconography connects back to the original residents, and the typeface designed in the 1700s, helped further root the aesthetic to that era. Subtle use of foil and tactile materials come together with a refined and understated presentation for the product. The gin is available to enjoy exclusively at the hotel.