Central Statistics Office Branding


Designed by Rosanna Africa McGuirk at Wonder Works

The Central Statistics Office (CSO) is Ireland’s national statistical office and is responsible for the collection, compilation and dissemination of all statistical information relating to economic, social and general life in Ireland.

Despite the important national role of the CSO they had no brand presence or recognition and were in need of a complete rebranding. The new CSO logo mark was created by combining the graphic elements of a percentage symbol, the initials CSO and a Celtic knot. The percentage symbol represents the statistical work and insight through data that the CSO provides while the Celtic knot represents CSO’s commitment to serving as the safe guardians of Ireland’s memory. This project included: designing the new CSO brand, producing an extensive brand guidelines and creating numerous brand applications.