Change the World Youth Summit (2015)

2015 Selection

Designed by Catherine Robertson at Red Dog

Categories: Identity

Industry: Charitable

As part of the European Year for Development, Concern Worldwide organised the Youth Summit; CHANGE THE WORLD based on the 17 global Sustainable Development Goals, as agreed by World leaders.

Each country is expected to create a national plan of action to achieve the goals between 2015 and 2030.

The premise of this event was that young people must be at the centre of creating, shaping, developing, delivering and monitoring the new goals to bring about positive change.

We designed an identity to complement the dynamism of the young people who were involved. We went with a bold palette of black and lime green, combined with energetic typography and a dotted pattern. These key elements formed the basis of the events communications, merchandise and interior fit out helping to evoke an inspiring and memorable experience for all participants.