Chartered Accountants Ireland Rebrand

Chartered Accountants Ireland is Ireland’s leading professional accountancy body, representing over 39,000 members across more than 100 countries and educating 8,600 students. In February 2024, members of Chartered Accountants Ireland and CPA Ireland voted to unite as a single professional body.

Our objective was to transform the unified organisation into a dynamic, trusted business leadership collective—one whose members positively impact business, the economy, and society and to fully convey its ambition to help steer the future of business through innovation.

The new identity system draws inspiration from navigational iconography, introducing gradients and grid-based blocks of colour that blur and move, creating a suite of vibrant and flexible backgrounds to all communications. It embodies the concepts of charting and guiding, rooted in the North Star—a universal symbol of hope, direction, and constancy. The word Chartered is highlighted in a new, dynamic blue, taking ownership of the term and enabling a cohesive branding system across partner organisations. The roundel itself is a graphic representation of the North Star: leading, guiding, and inspiring.

This visual solution enables Chartered Accountants Ireland to communicate clearly and confidently with diverse audiences. The new tagline, Trusted Business Leadership, encapsulates its mission to become Ireland’s leading professional body, delivering exceptional education, support, and inspiration to current and future chartered accountants.