Chok Shop


Designed by Pearse O'Halloran (Freelance)

Categories: Identity

Industry: Commercial

Tags: Packaging / Print / Signage / Branding / Brand Identity

Chok Shop is a Cambodian Noodle Stall in North London. 

Head Chef Steven needed a bold visual identity that reflected Cambodian culture but in a contemporary fashion. 

We took inspiration from the traditional patterns of the Krama scarf, widely worn in Cambodia. We played around with playful noodle patterns that became the main brand asset. We incorporated this playful noodle style into the main logo.