Christmas Beer - Hopfully Brewing


Designed by Stephen Heffernan at Freelance

Categories: Packaging

Industry: Commercial

Tags: Art direction / Illustration

I was approached by Hopfully Brewing and the Taphouse bar in Ranelagh to design and illustrate a collaborative beer they were releasing for Christmas.

The brief was to make a can that kept a lot of festive spirit but also stuck out on a shelf in a very saturated market.

Along with the can, there was roughly 25 metres of real estate outside of the pub where they wanted to push the beer while keeping it visually appealing and still humorous, and also tell a nice story so as not to scare off the local children. I designed and illustrated a 10-panel comic strip to wrap around the pub telling the story of the character featured on the can.