Circular Website

We partnered with the Rediscovery Centre to design and build Circular.ie, a platform designed to make the circular economy accessible, practical and grounded in Irish life. Funded by The Government of Ireland, through the Department of Climate, Energy and the Environment's Circular Economy Fund our platform was designed to serve three distinct user groups: citizens, communities and partner orgs active in the climate sector.

Balancing education with action we created clear user journeys that guide citizens from understanding what circular economy means, through to tailored steps they can take, from finding local repair cafes and clothes swaps to joining events and communities. We also ensured the platform’s content could be navigated by life stage, helping citizens find steps that suited their lives - whether that be moving into a new home, becoming a student, playing sports or looking to cook in more sustainable ways. For communities already engaged in the circular economy, the platform also serves as a resource hub offering practical toolkits, grant information, webinars and supports to help fuel grassroots change.

Extensive user research informed a warm and friendly approach, avoiding the common pitfalls of appearing too preachy or despondent. This is compounded by a bright and inviting visual language and extensive design system that’s human and inviting, with clear content pathways that help users navigate circularity and introduce it to their family.

Sustainability was built into every decision in the platforms design and development. Site pages take a low use approach to video and photography helping cut carbon weight. The site runs on renewable energy and produces just 0.15g of CO2 per visit. Accessibility was optimised throughout, achieving strong scores across core web vitals and accessibility metrics.

Building on strategic work by our sister agency Wove, Circular.ie transforms the circular economy from a complex societal issue into something accessible and actionable for everyone in Ireland.

Please see our other 100 Archive entry focussed on the design and strategy for our brand and launch campaign.