Designed by Colin Byrne, Doireann de Faoite and Therese Veale at TOTEM
Photographer: Shane O'Neill, Aspect Photography
Web Development: Granite
In a world of me-toos and chains, CLIFF stands apart. It is a capsule collection of privately-owned venues including The Cliff House Hotel, Cliff at Lyons and Cliff Townhouse.
We asked what it meant to choose CLIFF? And right across the five facets and experiences that make up the CLIFF brand – whether choosing to Escape, Restore, Host, Taste or bring a piece of it Home, when you choose CLIFF, you “CHOOSE MAGIC”. And from these two words, we developed a unique new visual and verbal tone of voice.
We commissioned a suite of bespoke photography of evocative imagery that would transport you into the world of CLIFF – where you could almost feel the relief of letting go, the liberation of escaping your life for a few days, hear the sound of toast glasses clinking and imagine savouring the taste of an exquisitely prepared dish.
We didn’t just create a new modern and engaging website for CLIFF, we empowered them with a new brand voice. And we created brand guidelines that would steer the creatives and words of anyone communicating on behalf of CLIFF, ensuring its imprint was consistent across all channels and touch points.