Clír Water

Clír Water sought a brand refresh that would establish maturity while staying true to sustainability values. We refined core elements—simplifying marks, elevating typography and color palette, and improving visual hierarchy across packaging and digital channels. The result: a polished, confident brand ready for broader growth and brand recognition, without losing its authentic, values-led roots.

Clír Water is a sustainable spring water brand drawn from Ireland’s natural landscape. Our task was refreshing its identity in a way that balanced clarity and modernity with the authenticity of its values-led story. While the brand already held strong principles, like sustainability, purity and provenance, its visual language lacked the maturity and impact needed to connect with a wider audience and attract future investment. The brief called for a refined, more confident expression that would elevate Clír beyond niche status and prepare it for growth, without losing sight of its origins. Our intent was to simplify, clarify, and strengthen the brand system by creating a distinctive identity that could flex seamlessly across packaging, digital, and investor-facing channels, while staying rooted in Irish provenance and natural clarity.