For this project Imbibe asked us to create a brand film that would highlight the positive actions they take as a company to give back to society, as well as illustrating the excellent quality of their coffee.
We met with Gary, the founder and owner of Imbibe, a number of times to discuss the tone of the film. We wanted to create something real and informative, that would promote Imbibe’s values and company ethics, whilst also demonstrating the high quality of the coffee produced in the roastery. It was really important for us to emphasise the support and donations Imbibe give to a number of different communities without appearing boastful.
We decided to base the film around interviews with both Gary and Head Roaster Aidan. We then interlaced this with footage of them going about the day to day activities of the roastery to create something authentic and representative of Imbibe.