Concern Worldwide Annual Report 2021

For over twenty four consecutive years, we have been privileged to design Concern’s Annual Report. Every year, we strive to exceed their expectations by creating a powerful, beautiful and relevant report without being ostentatious.

The challenge with the 2021 Annual Report was to find an arresting way to present twelve months of emergencies. Once again, COVID 19 had an enormous impact on Concern’s year, which the report needed to account for. At the same time, we needed to highlight Concern’s continued work on their overseas programmes, emergency responses, education work within Ireland on the SDG goals, and their ongoing campaigns – so the design had to get this balance right. This was achieved by complementing the photography with a broad range of colours from the brand palette to give the report an engaging feel, but also to represent the diversity of Concern’s work.

From a design perspective, we strived to reflect Concern Worldwide’s programme with an editorial approach to the design to allow Concern’s stunning photography to lead the story-telling, with detailed captions revealing people’s background stories and revealing their authentic voice.

The diverse colour palette also helped create a sense of positivity around Concern’s work globally, which continues to have a profoundly positive impact. 

Data is presented in bite-size chunks, making it easy to consider and understand their work and the difference they can and do make. Alongside big and bold headings which punctuate the document, you sense Concern’s determined and direct approach – creating a visually arresting snapshot of their strategy, solutions and outcomes.