Connie Identity and Promo Video

Born in Limerick, Constance Smith rose from humble origins to 1950s Hollywood stardom, but her refusal to conform to demands and whims of studio executives led to a premature end to her Hollywood career. This professional decline, coupled with deep personal struggles, saw her life fade from the spotlight to the solitary anonymity in London.

The play, written and directed by Limerick Joanne Ryan and Ann Blake, blends live performance, archival footage and an original score to tell a powerful story about fame, memory, and what it means to be remembered. The play was a landmark event not just for its subject matter, but for its venue: it marked the first public performance in the Theatre Royal in nearly 30 years. The building, a former cinema that once screened Smith's own films, provided a faded grandeur that mirrored her life story.

Our work for the stage play CONNIE at the Theatre Royal Limerick was all about capturing a legacy through a fractured lens. To mirror this journey, we used reflections in broken glass as a central visual theme. By physically breaking and arranging glass to capture distorted reflections, we created a tactile identity that mirrored the narrative and storyline of the play, following Constance’s journey back to herself. From posters to launch video and digital assets, the aesthetic wasn’t just a digital effect; it was a physical representation of a life fragmented, placing the audience directly into Connie's world.

For the promotional video, this approach also felt right at home within the weathered walls of the Theatre Royal. By blending archival footage of Constance with glimpses of the long-abandoned venue, the promotional video bridges her Hollywood past with her Limerick homecoming.

A resounding success, CONNIE sold out its entire run weeks in advance. By drawing record crowds into the long-dormant Theatre Royal, the production became a significant cultural event that paired the restoration of a city landmark with a poignant, long-overdue homecoming for one of Limerick’s most famous daughters.