2025
Designed by Fiona Ennis and Aisling Murphy at Something Somewhere
Categories: Environmental / Print / Identity / Signage / Experience / Other
Industry: Charitable
Tags: Illustration / Photography / Digital / Interactive / System
Corbin Local Wildlife is a small but mighty nature reserve in Tobago, focused on the rescue, rehabilitation and education of native wildlife. The co-founders, Ian and Roy, run guided tours and a wildlife relocation service, as well as raise awareness about illegal hunting and the exotic pet trade. Over 9 weeks, we partnered with the team (of three!) to join up a fragmented visitor experience and build simple systems across physical and digital touchpoints.
We began by immersing ourselves: from shadowing tours and feeding routines to learning from conservationists across the island. We mapped the end-to-end visitor journey and audited every touchpoint, from signage and the website to payment and donation flows. Rather than looking to Pinterest, we looked around us, tracing brick patterns and colour-dropping from signage to shape a visual language rooted in place. A key part of the work became data collection: Tobago’s wildlife information was inconsistent or undocumented, existing educational material even relied on unverified wiki content. We captured knowledge from tours, brought guides together to collaborate and consulted local experts to form the foundations of Corbin Forest School, a research-led wildlife knowledge base.
The resulting interventions were designed to be low-maintenance but high impact: redesigned enclosure signage, an interactive fact wall and new ways to donate or 'adopt' an animal. Visitors now leave with a clearer understanding of the mission and deeper learning from the visit, alongside tangible ways to support, while the team has systems, tools and templates they can rely on into the future. Since our collaboration, donations have increased sevenfold.