Designed by Alan McNamara and Martin Kelly at Babelfís
director: Derek Shears
We were tasked by Cork City Council to deliver a coherent brand image which draws together the many disparate areas of activity they cover. As they have a broad range of content creators, the implementation of a robust identity with clear guidelines and strong coherent messaging was essential to the success of the initiative.
Based on the famous pride which Corkonians hold in their heritage, “This is what makes us Cork” forms the essence of the brand, implemented through a series of bold and contemporary visual elements.
Delivered through a series of top level communications assets, working templates and an extensive guideline document, the brand reflects this pride and captures the essence of a city which is poised to see unprecedented growth over the next 20 years.