Craft Beer Delivered

Craft Beers Delivered is an online shop made by a team of craft beer enthusiasts selling speciality beers, limited editions from craft breweries in Ireland & across the globe. We were asked to design a holistic brand identity, including logo design, signage, packaging, and web design to help them stand out in the market, promote the business, and reach their dream customers. The logo conveys the idea of the beer being delivered in a fun, exciting way, mixing the image of a rocket and a beer can. The placement of the type, the colours, and the lock-up were all carefully considered to help bring the concept back down to earth and keep it rooted in the tradition of craft beers, using rough type and rustic colours. We also reflected the new visual identity in the webshop, mixing the crafty look and feel with a fresh, modern, and usable UI.