Designed by Bob Gray at Red&Grey
Design, craft: Leah Bredendieck
Photography: Matthew Thompson
Tags: Photography / Campaign
The Creative Arts Summer School is a collaboration between seven Irish colleges, providing two weeks of free art and design workshops to individuals from low socio-economic backgrounds, and communities where there is a low progress to higher education. Applicants get the opportunity to sample the creative arts in university and college settings, in Dublin and Cork.
For this year’s promotional campaign we created a series of handmade kites using the established CASS sunburst symbol. They were flown against the backdrop of the setting sun on a summer’s evening in Phoenix Park. The photographs formed the basis of the campaign system, across print and digital. Combined with graphic elements and a bright colour palette, they form a playful and unique identity for Creative Arts Summer School 2022.