2025
Designed by Marcus Lynam at Hoop-la
Copywriting: Fionnán O'Connor
Photography: Marcus Lynam
Type Design: Hoop-la
Design: Hoop-la
Social Media: Hoop-la & Fionnán O'Connor
Website: Hoop-la, Fionnán O'Connor & Brian Greene
Categories: Promotional / Website / Print / Identity / Social Media
Industry: Self-initiated
Tags: Photography / Digital / Food and drink / Art direction / Campaign / Publishing
Website: creatur.ie
Créatúr is a project with big ambitions, to tell a revised history of Irish Whiskey and its tastes.
Culminating in a book (2026), Whiskey release (2028) and a series of monthly in-person and virtual events throughout the life of the project, there will also be multiple experimental spirit releases exclusive to our supporters along the way.
The project has brought a cast of whiskey industry leaders together on a global quest to find the true origins of Irish Whiskey, dispelling some of the oft told myths surrounding the industry since its inception.