Créatúr

2025

Designed by Marcus Lynam at Hoop-la

Copywriting: Fionnán O'Connor

Photography: Marcus Lynam

Type Design: Hoop-la

Design: Hoop-la

Social Media: Hoop-la & Fionnán O'Connor

Website: Hoop-la, Fionnán O'Connor & Brian Greene

Categories: Promotional / Website / Print / Identity / Social Media

Industry: Self-initiated

Tags: Photography / Digital / Food and drink / Art direction / Campaign / Publishing

Website: creatur.ie

Créatúr is a project with big ambitions, to tell a revised history of Irish Whiskey and its tastes.

Culminating in a book (2026), Whiskey release (2028) and a series of monthly in-person and virtual events throughout the life of the project, there will also be multiple experimental spirit releases exclusive to our supporters along the way.

The project has brought a cast of whiskey industry leaders together on a global quest to find the true origins of Irish Whiskey, dispelling some of the oft told myths surrounding the industry since its inception.