Cross Electrical Branding


Designed by Colin Byrne and Therese Veale at TOTEM

Photographer: Denis Vahey

Categories: Identity / Website

Industry: Commercial


Cross Electrical are an established provider of electrical services. The impressive quality of their work has seen the company go from strength to strength, expanding to over 100 employees. Through word of mouth and recommendations they were being awarded some high-profile contracts, but they had no professional branding or website in place to support pro-active sales activity.

TOTEM worked with them to define their brand essence and values, and from that created this engaging, authentic and professional brand identity and tagline. This was brought to life across marketing materials and a new professional website, equipping this exceptional company with the tools they needed to compete at international level for new business and continue to scale at pace.