Designed by Brian Heffernan, Fiona Ennis, Kevin Horan and Catherine Robertson at Aad
Strategy: jump! Innovation
Brand Photography: Al Higgins
Stylist: Ciara O Donovan
Product Photography: Harry Rhys-Thomas
Film: Bellota films
Motion: Shaun Phelan
Tags: Photography / Art direction / Retail / Rebrand / System / Logo / Packaging / Visual Communications / Creative Ireland / Brand identity
One of two remaining fleece to fabric Irish woollen mills, Cushendale are a family business with an exceptional heritage and product. They needed a new identity to reflect the value of their offer and to elevate them from an everyday to a premium brand.
Although a brand with heritage, Cushendale is not a heritage brand. We needed to convey how a respect for craft and timeless techniques are paired with the ethos of continuous evolution that has served them well for over 250 years.
Working with a strategy developed by jump! Innovation, we produced a complete rebrand with applications across product naming, content, packaging, print and signage.