Dash Burger


Designed by Joanne Byrne at Joanne Byrne

Categories: Environmental / Identity

Industry: Commercial

Dash Burger, Ireland’s first smash burger joint, was born during the pandemic when Barry Wallace was forced to close his lunchtime eatery Pang. Dash Burger began hastily as a pop-up and has since grown to two permanent locations.

I designed the brand identity, environmental graphics and specified the interior finishes. The brand design uses bold typography and graphic devices to represent the resilient and fast-paced nature of the business’s establishment and service.