Dashlane Rebrand

Moving around the internet has gotten more complicated as people now negotiate hundreds of password-protected sites and apps in their daily lives. Dashlane is a personal identity and password manager that allows users to quickly and securely input key credentials like passwords, contact and billing information without the frustration of trying to remember all of them.

Our team has developed a new brand identity framework for Dashlane that captures its sense of speed, flexibility and ease of use. The identity centers around a distinctive letterform comprised of dash-like shapes, part of a visual language of concealing and revealing. The project encompasses brand strategy and positioning, messaging, identity design and digital design.