Davy commissioned us to re-imagine their Private Client business and introduce a style and system for all its communications. Davy is unique in Ireland and offers clients access to the most robust and personalised financial advice and planning service. However the Davy products and services can appear complex so we set about delivering creative that demystified the business, focussing on the Davy people and writing simpler and clear language. We established new fonts and colour palette which results in design that is much more contemporary. In the end its all about balance, Davy are not a high street bank, they are a premium brand - this new identity reflects this while also opening them up to a broader audience.