The International Department at DCU recruits and manages its diverse international student body which originates from over one hundred countries. Its communication material is strategically tailored to the needs of potential and new students from abroad.
Our role was to establish a clear communications framework for all their literature and recruitment display material. It needed to be user friendly and accessible, highlighting core information and the advantages unique to DCU. By using imagery in combination with graphic illustration we developed a set of brochures that can be reviewed at surface level for instant overview information as well as more in-depth detail when required.