Designed by Scott Burnett and Brian Heffernan at Aad

Photographer: Luca Trufarelli

Categories: Promotional / Identity

Industry: Cultural

Tags: Art direction / Photography / System

The 2015 DDF campaign continued our focus of reaching a wider audience by presenting it in a vibrant and visual way. The idea that informed the campaign was to capture the energy, physicality and movement of dance performance and also the ephemeral nature of it. A dance performance is hard to capture, which is what makes it exciting. The layered images give a sense of the dancers caught in time while also producing a dynamic and arresting series of images.