Declaron

2020

Designed by Cath Buckley at CI Studio

Design: Conor Flood

Creative Direction: Mel O'Rourke

Categories: Identity

Industry: Corporate

Tags: Digital / Logo / Print / Branding / Brexit

BDO and Fexco, Ireland’s top finance and tax firms, coming together to solve customs clearance challenges imposed by the UK leaving the EU Customs Union.

Starting with the name, the underlying purpose of Declaron is to bring peace of mind which comes from having a clear and precise declaration in order for goods to clear customs. Be Sure. Be Clear. becomes the necessary CTA, creating assurance in the mind of the user.

The Declaron crest signifies strength, reassurance and compliance while the palette of red, grey and black further enforces strength and ties it back to the colour red which is representative of both firms brands.