Photography – SF: Douglas Adesko
Photography: Myles Shelly
Illustration: Joe McKendry
Strategy: Ciaran O'Gaora, JP O'Malley (Zero-G)
DesignMap are a leading design agency in San Francisco, specialising in the field of user-experience and digital design. Working on large, multi-disciplined, complex projects they found their value difficult to articulate to an audience of venture capitalists and C-suite individuals, notoriously time-poor and results focussed.
While other companies are looking to simplify and reduce, we created a distinctive brand positioning around harnessing complexity. In a world of exponentially increasing data and possibilities, DesignMap navigate that complexity, to discover, unlock and shape the hidden power of digital products and platforms for the world’s most ambitious enterprises.
This positioning was brought to life through a new visual identity, copywriting, and website. Our vision for the brand was to bring together motion and interaction, typographic scale and detail, and a photographic palette showing the value of their work to real people, and the people and processes behind the work.