Dev Ally

Brand identity design for DevAlly – a platform to make the web more accessible.

The European Accessibility Act is a directive that mandates how products and services within the EU meet strict accessibility requirements for people with disabilities. With a compliance deadline of June 2025, this ongoing directive aims to ensure that digital services are accessible regardless of a company’s location. DevAlly is an Irish start-up with a digital platform that audits a range of accessibility barriers (as defined by the EAA) across corporate websites and digital products. From videos lacking captions or missing screen reader support to higher contrast text and images and gradients that work for the color-blind, it tracks customer-reported issues and aids companies in generating accessibility reports and planning roadmaps for fixes. In October 2025, DevAlly announced it had raised €2m in pre-seed funding to expand its team and scale its presence in the U.S.

The brand identity system for Dev Ally is appropriately rooted in the latest web accessibility standards, starting with the badge mark that ensures colour contrast between the name and any background. The badge follows the rules of the colour system at large, which is built on light and dark pairs, allowing for expression without sacrificing legibility. The brand typeface similarly had to meet an extensive checklist of accessibility qualities. The Freight family was ultimately chosen for its humanist characteristics, low contrast forms, and extensive support for different weights and languages. The more expressive pixel-based language of the brand was inspired by early computer interface design (particularly the likes of Susan Kare’s work for Apple) – visual systems that made the previously cold and text-based digital world more approachable and comprehensible. The visual language celebrates that shared sensibility as Dev Ally pursues a contemporary continuation of that goal – making our digital lives more open and inclusive to all.