Diabolo
2024
Designed by Marcus Lynam at Hoop-la
Copywriting: Hoop-la
Type Design: Hoop-la
Illustration: Hoop-la
Design: Hoop-la
Packaging: Hoop-la
Categories: Print / Identity / Packaging
Industry: Commercial
Tags: Illustration / Typography / Food and drink / Art direction / System
Diabolo is a devilishly hot cinnamon and whisky flavour liqueur. For this project we got to channel our metal roots into a demonic design destined for the best bars, on the wrong side of the tracks.
Heavily influenced by the metal album artwork of our youth, coupled with the early 19th century work of Leonetto Cappiello - we developed a fun, timeless identity and brand world for the liqueur that looks at home on any back-bar or on a vintage t-shirt at the music festival.
