Digital Learning Institute


Designed by Seán O'Beacháin, Axel McHugh and Robin Fuller at So Studio

Categories: Identity

Industry: Education

Established in 2019, the Digital Learning Institute (formerly FlexLabs) helps learning professionals build their careers and reach their potential as certified digital learning designers, via their university credit-rated, industry-approved courses. To accompany the recent name change, we were asked to create a new identity that reflected the positioning and represented their core offering. This led to an identity that is based around the idea of knowledge transfer from one point to another – teacher to student. A striped graphic path represents this journey, and wherever possible, we show the student placed within it. This transfer of knowledge is also illustrated through imagery of natural and technological systems and cycles, movement and the flow of energy ranging from the microscopic to galactic in scale.