2025
Designed by Mel O'Rourke, Rachel Kerr and Evan Tobin at CI Studio
Website: Seán Mongey - Estd
Photography & videography: Niko Salvino
Script & art direction: Mel O'Rourke
Categories: Identity
Industry: Commercial
Tags: Photography / Digital / Art direction
Website: dingleharbourcottages.ie/
We worked with Dingle Harbour Cottages to develop a distinctive brand identity and position it as the ideal place to stay when visiting the stunning town of Dingle, Co. Kerry. Located beside the harbour and just a short walk from the town centre, the cottages have been recently refurbished and modernised. Our aim was to showcase not only the accommodation itself, but also Dingle town and everything it has to offer.
Built around the copy line “Your Dingle home from home,” we carried out a three-day shoot capturing every aspect of the Dingle experience — from its breathtaking scenery and vibrant shops to its pub culture and wide range of activities, as well as the cottages themselves.
The logo draws inspiration from the harbour’s buoys, with typography that reflects the movement of the ocean. An accompanying stamp was designed for use across selected applications. We also contributed to elements within the cottages themselves, extending the colour palette to the doors and advising on door numbers, as well as the use of traditional maritime brass bells in place of standard doorbells — enhancing the sense of warmth, authenticity, and place.
Key deliverables included brand positioning and narrative, photography and video direction, brand video, guidelines, website direction, social media templates, print materials, livery design, and merchandise.