Dirt Birdz - Identity

Dirt Birdz is one of the many new businesses that Bray has seen emerge from the crazy year of 2020. Dirt Birdz offers its customers a mouth-watering, delicious and colourful menu of loaded fries, nachos, tacos, milkshakes, chicken and beef burgers. A fun and exciting brand to bite into.

We were commissioned to create a brand identity and strategy for Dirt Birdz. The visual identity we chose to go with is a nod to the famous ‘let’s all go to the lobby’ characters in cinema history, as well as an influence of retro American diners. We decided to create characters based around the products and services of Dirt Birdz that really bring out the cheeky and playful tone of voice. Since the launch of the brand, we have created print material, a fully functional and adaptable website ready to be launched in early 2021, video and photo content and a social media marketing strategy to drive awareness and engagement for the brand.