Dockket

Dockket is an accountancy software for business owners that helps with document management, specifically in preparation for an accountant. The brand idea we created was “Dockket makes piles of paper disappear”. This formed the basis of the logo and extended brand language.

Opting for a friendly, contemporary geometric typeface helped in reinforcing an engaging and open aesthetic. The colour palette was designed to appeal to professionals, and to appear trustworthy but also sit comfortably in the software marketplace.

The logo icon represents a stack of documents floating away and the geometric form was used as a decorative element in montages and brand patterns.