Don't Drop Logo and Posters

2016 Selection

Designed by Ronan Kelly at Ronan Kelly

Categories: Print / Identity

Industry: Cultural

Tags: Typography

Don't Drop is a House and Techno club night in the legendary Sub Club, Glasgow. I designed a logo, identity and large format posters for their events and promotions.

The digital version of the logo is an animated mark that uses 123 weight combinations of Muir McNeil's 'Intersect B' typeface. A selection of combinations are used as printed marks. Posters and promotional material use a typographic system where the logo and supporting information is varied in placement but uniform in execution. This gives it the necessary consistency to become recognisable on posters, sitting on top of the main typographic artwork itself, which in turn is very loose and expressive.