Dreamland

2017 Selection

Designed by Oscar Torrans at Studio Moross

Art Direction: Kate Moross

Illustration: Mica Warren

Illustration: Guy Field

Design : Bilgin Gueltekin

Tags: Music

Dreamland is a theme park in the seaside town of Margate dating back to the 1800's. We were commissioned for their relaunch campaign which focused on attracting more young people from London and around England to the park as a music festival venue as well as a family day out.

The Dreamland team asked us to create a number of unique brands for the new food offerings within the park. That included collaborating with the team to create and brand the over arching name of the space within the park.

We created a fun character driven brand for each food truck or hut based on it’s unique offering. We developed these characters to sit under the moniker ‘The Friendliest Food Court Ever’, creating an inviting and fun space to enjoy the food within Dreamland Margate.