Designed by Keith Byrne, Paul McBride and Brian Nolan at Detail. Design Studio
Photography: Matthew Thompson / Donal Murphy
Signage: AD Design
Categories: Environmental / Wayfinding / Signage
We worked with the daa to develop the wayfinding and environmental graphics for their new headquarters on the Dublin Airport Central campus. This was the first time all parts of the organisation would be under one roof, our brief was to support this by developing an uplifting and unifying visual theme. We designed a visual narrative specific to the daa using the graphic language of the airport to create areas of interest and engagement throughout the building, promoting positive collaboration while also celebrating the past, present and future of the company.
We produced environmental graphic applications throughout the building. Beginning with a linear connecting graphic based on runway markings, that flows from floor to floor, colour coded to aid orientation and also reflect the branding of the subdivisions within the daa. This system integrated travel related messaging and imagery and included a modular, updatable timeline reflecting on heritage, milestones and outreach projects. The organisation’s story was further expanded through a series of themed information panels in each of the 28 meeting rooms communicating the scope of the business over the course of its 84 years. The project also included branding the social lounge area as The Platform, referencing airside connection as well as the staggered seating in the bleachers. A suite of bespoke icons was created for the wayfinding alongside floor plans, directories and branded privacy decals to complete an overall identity for their new HQ.