Dublin Dance Festival 2021

With the pandemic bringing uncertainty for live events we worked with DDF to minimize the potential impact it could have on the festival. We helped DDF launch a festival of two editions; summer, two weeks of daring dance delivered online and winter, a live, in venue event.

Our core strategy was to create a cohesive design system that could be delivered for the summer edition and be updated with minimum resources and time for the winter edition.

The direction we developed is a graphic window into the world of dance. Seasonal colour was key to separating and connecting the two editions, along with a treatment style for content that gave a sense of their core differences.