Dublin Dance Festival 2023

This edition of the festival features a captivating lineup of emotionally rich and diverse shows, covering a wide spectrum of subject matters.

A core brand strategy uses colour and the brand’s ‘D’ to anchor the communications allowing other elements to push the identity into a new and rich space for this year's edition.

We crafted a visually striking system employing bold and discordant treatments of typography, colour, and imagery. These dynamic elements interact seamlessly with one another, shifting and moving throughout various campaign applications. The result is an identity that exudes a sense of dynamism, emotion, and connection, encapsulating the very essence of the festival itself.

We created a powerful sensory experience reflecting the provocative, enticing, richness of the festival. Colour played a key role in communicating the unique variety and tonal