Dublin Tenement Experience (2013)

2013 Selection

Designed by Paula McEntee

Categories: Identity / Exhibition / Print

Website: reddog.ie

The Dublin Tenement Experience, at No. 14 Henrietta Street, offered visitors the chance to learn about the 1913 lockout and those who struggled at the time. Inspired by the rawness of the former tenement and the photographic references of Dublin’s slums, we strived to create an identity that was respectful acknowledgement to the memories of the tenement dwellers. We explored letterpressed type at the Distillers Press. Expansive research inspired a vertical marque with tightly-spaced lettering, a typographic expression of the overcrowding. We adopted a muted palette of greys and red to complement the photography. The tall, narrow printed collateral representing Georgian architecture of Henrietta Street. For the environmental design we wanted to complement the rawness of Number 14. Black text was printed directly on sheets of chipboard.