Designed by Rachel Copley McQuillan and Stina Sandström at Bureau Bonanza
Categories: Promotional / Printed Publication / Environmental / Print / Identity / Editorial / Screen / Publication
Tags: Poster / Typography / Digital / Art direction / Campaign / Festival / Theatre / Social / Event / Advertising / Programme
The 2022 Dublin Theatre Festival Campaign was all about the power theatre bringing people together again with Dublin City at the centre of it all — cementing the festival’s presence on the international stage.
We all missed the buzz of lively foyers and packed theatres and so, having navigated two years of disruption, the 2022 festival returned with full capacity houses and a restored international presence. DTF22 brought exciting Irish premieres and exceptional international works that engaged with a diverse range of contemporary topics to Dublin City.
The 2022 festival programme had a strong emphasis on movement and bodies. Appropriate, after years of being apart and meeting each other on screens, that there was a return to the somatic and an affirmation of the power of coming together. The dialogue between vibrant Irish theatre culture and international practice was a key part of the festival, that aimed to inspire artists and audiences alike.
We created a very simple but effective illustration that captured the essence of the anticipation of theatre — the opening curtain reveal — whilst also alluding to Dublin city — the Spire.
The flexible illustration and type combination formed the basis for all outputs and could be easily adapted across many dimensions, platforms both print and digital. The typographic design echoed and complimented the illustration and the whole campaign truly came to life when animated with kinetic typography.
This element of dynamism was key to creating a cohesive campaign across all platforms from digital screens in Dublin Airport and train stations to television advertising and across the website and social media campaign.