Dublin Theatre Festival

One of their most ambitious editions of recent years, with productions as diverse as the artists who created them showcasing the many aesthetics and interests of contemporary theatre, Dublin Theatre Festival 2023 included almost 40 productions that took place in 20 venues all over the city, .

Our focus for the 2023 campaign design was to highlight and celebrate the city’s theatre venues, in light of the disappearing art spaces in Dublin in recent times. The key image was inspired by architectural drawings of ancient amphitheatres, in which the shadow effect is achieved by the tapered thickness of line. Turned on its side it suggests the letter D. Using the same concentric line motif we expanded the assets to include key images for the 10 for 10 programme, Theatre for Children and Festival+ incentives.

As a result of a reduced print run, budget came available for the use of fluorescent ink on the brochure and some other printed material. It also meant an expanded digital campaign especially targeted at transport points around the city, such as at Luas stops, Dublin busses and digital screens at the airport and train stations. This meant a shift focus to creating more dynamic posters and motion graphics than previous years. The main feature for the animated campaign was a split screen image transition, splitting the screen in half and revealing the following clip behind, as the opening of a theatre curtain.

A reduced colour palette of white, orange and black, enabled a unified look across all outputs including the posters and programmes of all 40 individual productions.