Dunville Pharmacy Brand Refresh

Dunville Pharmacy is an independent community pharmacy located in Ranelagh, with a passion for health and well-being. As well as providing the customary pharmacy products and services, they also sell their own range of herbal remedies, skincare and teas. We were engaged to develop a new visual identity that positions a brand that is trusted, knowledgeable and caring. We also designed a new e-commerce website which is transforming online sales.

A flexible system of graphic and organic shapes was created, taking deconstructed elements from the logo and botanical ingredients that feature in their teas and remedies. The system is paired with a restrained earthy colour palette, inspired by the pharmacy’s protected facade, and elegant typography that allows for infinite configurations across print and screen applications. The result is a brand that is engaging and personable… and loved by its owner.