Ebow X MoLI

2022 Selection

Designed by Kieron Farrell at Ebow

Developer: Alessandro Monopoli

Categories: Website / Experience / Screen

Industry: Cultural

Tags: Typography / Digital / Interactive / Campaign / Publishing / Art / Advertising / Craft

Website: moli.ebow.ie/

To mark the centenary of James Joyce's Ulysses, and Ebow's sponsorship of the Museum of Literature Ireland (MoLI), we designed an immersive and unique digital experience. As you scroll, the story behind the sponsorship is told and is supported by relevant quotations from Irish authors.

This innovative and unique design hinges on a single key word for each section which changes as portions of the original word "COMMUNITY" are hidden, revealed or replaced. The changing meaning of this key word reflects the story being told, whilst simultaneously exploring the ambiguity of language and literature.